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Six Thanksgiving Blog Post Themes to Be Thankful For

When it comes to creating content, original concepts aren’t always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula and BOOM – you have a hit. Case in point,...

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Why: The Most Important Question in Marketing

“Why” is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what’s happening, demographics and...

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13 Influencers Who Get Content Marketing and Interactive Content

Much like how fire still burned before people “discovered” it, the principals of content marketing and even interactive content have been effective well before they took on the names we know today....

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Creativity in Content Marketing: How to Unlock the Necessary Spark for Success

What makes content marketing effective? Is it the technology? Is it the virality of social sharing? Is it the focus on delivering value? Is it the appeal to human nature and emotions? To be blunt, it’s...

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How SnapApp Uses SnapApp: The Personality Test for Content Marketing

How do marketing platform companies use their own product? It’s an important question for both potential buyers and current customers to ask. For platform companies, however, it’s an even more...

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Content Marketing Madness: The Bracketed Battle for Content Supremacy

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this case, however, none of that matters… In this bracketed battle, there can be only...

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Real-Time Content Marketing and Newsjacking with Interactive Content

How do you win attention and overall mindshare online? You can rank well in search. You can ride viral lift from social word of mouth. You can pay for or earn media coverage, but achieving all three...

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Five Reasons Your Marketing Strategy Needs Blogger Outreach

Today’s guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Imagine you’re conducting a job interview and the potential candidate talks about how skillful he or she is....

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The Value of Speed in Content Marketing: Making the Fast Even Faster

Whether you’re a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time....

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Five Game Changing Innovations for Ease of Use

Making things easier to use can be transformative. Easy activities or experiences mean less skill or knowledge-based restrictions and more opportunities for creativity and innovation. When products or...

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Blogging with Interactive Content: Drive Leads, Viral Lift, and Online...

Why are blogs so valuable for businesses? Is it the potential reach that results from a well-planned targeting and distribution strategy? Is it the ability to create meaningful connections through...

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Content Marketing with Quiz Apps: Using Interactive Content to Achieve...

How can you ensure that your audience knows what you want them to know about your company? It’s pretty simple – all you have to do is ask. Although school has seemingly programmed most of us to start...

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Webinar On-Demand: Increase Engagement and Drive Conversions with Interactive...

So you missed the “How to Increase Engagement and Drive Conversions with Interactive Content” webinar and have been waiting on pins and needles for the release of the replay?  Well, today is your lucky...

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Tying Multi-Channel Marketing Programs Together with Interactive Content

How do you market to the right people, in the right channels, at the right time, with the right content? There are so many options and tools available to marketers that bringing it all together in a...

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Boost Advertising Conversion Rates: How Interactive Content Earns Audience...

It’s the catch 22 of modern advertising – advertisers want people to see their ads, but people don’t want ads to get in the way of what they want to see. Even when ads appear in front of the right...

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How Does Your Digital Engagement Strategy Measure Up?

Finding ways to engage your audience time and time again can prove difficult, but it doesn’t have to be when you have a solid digital engagement strategy to keep you focused.  Whether you’re an old pro...

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SnapApp’s NEW Apps and Social Capabilities

In recent releases, we’ve added two new app types and have made it much easier for you and your users to get the word out in-a-click via a multitude of social channel integrations. New & Improved...

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SnapApp Webinar: How to Customize Content for Conversions

Are you a new SnapApp customer or a veteran looking to advance your SnapApp platform skills?  Either way, you’ll walk away from our webinar knowing how to better style your apps and present your...

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On Demand Customer Webinar: How to Customize Content for Conversions

Customizing your Q&A’s can dramatically increase completion and conversion rates. Did you know you can add images and video to your questions and vary their format and design? There are easy ways...

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Optimize Customer Experience With SnapApp’s Latest Feature: Responsive Design

Large desktop screens at the office.  Tablet screens at home. And, mobile screens everywhere in between.  Getting web content to render correctly on the many display options your viewers are sporting...

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